Vasanth Pudii
Creative Director | Copywriter
PROFESSIONAL ​INFO​​
Born into a Telugu family, I grew up bouncing around parts of West Bengal, Andhra Pradesh, Telangana, and Maharashtra. Along the way, I developed a keen understanding of India's diverse cultures, along with
a mild identity crisis.
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Since 2012, I've put that to use in Advertising, writing and ideating for clients across the industries of Alco-bev, Fashion, Education, Real Estate, FMCG, Events, Hospitality and more.
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Show me the team and the coffee machine, and I will get cracking, no matter the brief.
"There isn't a resume, ever,
that does't sound self obsessed."
- Me
WORK EXPERIENCE​​ [10 years]
2022 JAN - PRESENT
CREATIVE DIRECTOR - Leo Burnett Orchard, Bangalore
BRANDS: Amazon Food, Josh App, Daily Hunt News, and Ola, was the list of startup brands I inherited when I joined this agency. Proud to say I've added two more to the roster by leading the pitches for Redbus and Kingfisher Ultra.
Highlights:
Winner of Leo Burnett Hall Of Fame award - Creative 2023
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2015-2021
Creative Supervisor - DDB Mudra, Bangalore
BRANDS WORKED ON: Tanishq, Sonata Watches, TTK Prestige, McDowell's No1, Sunfeast YiPPee, Inmobi Glance, Peter England, Planet Fashion, GITAM, McDowell's, and more.
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Worked on winning pitches including Ujjivan Small Finance Bank, Syndicate Bank, InMobi Glance, Sunfeast YiPPee!, 7 Up and Captain Morgan Rum.
HIGHLIGHTS:
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Nominated by the agency for Impact Magazine's Top 30 under 30 list, 2 years in a row.
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Crafted a range of successful Integrated Media campaigns in the heavily limiting dark markets for brands like McDowell's No1, DSP and Bagpiper.
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Conceptualized a T20 campaign and digital activation for McDowell's No1 driving the brand's online engagement scores to the No1 position globally, surpassing Budweiser and Johnny Walker.
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Lead the team in launching MacArthur's Whisky by The Grand Royal Group in Myanmar.
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Conceptualized, planned, and supervised the execution of the biggest Celebrity Golf League in Myanmar for MacArthur's Whisky.
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Adapted quickly and collaborated remotely to produce 20+ successful ad films through the pandemic/lockdown period.
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Rebranded and launched one of Andhra Pradesh's top educational institutions, GITAM, at a national scale.
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Spearheaded the admissions campaign for GITAM (Deemed to be University) that generated an increase in the number of applications received at a rate never before seen in the industry.
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Launched Prestige CleanHome, transforming the goliath, TTK Prestige, from a kitchen to a home brand.
Created campaigns for TTK Prestige across 9 different language markets.
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Lead the charge on the agency's first digital-only account, Sunfeast YiPPee!
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Created the brand identity for and Launched Kautilya Public Policy school (Hyderabad) and SMVITM (Udupi).​
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2014-2015
Copywriter - Freethinkers, Bangalore
Worked with a wide range of Brands including Radio Indigo 91.9, Indigo Live Music Bar, 24x7, LGCL, Mantri Developers and Elegant Properties from the Real Estate industry, Redbridge International School, and Bengaluru Marathon.
2012-2013​
Jr. Copywriter - Ebani Advertising, Hyderabad
Worked with software giants such as Genpact and Dell along with the branding and advertising for Reqelford International School (Hyderabad).
INTERNSHIPS
2009-2012​
DESI CREATIVE, Mumbai
Managed and moderated the DesiCreative online forum, interviewed professionals from the industry, and surveyed various upcoming agencies for 'A Day in the Agency' series of blog posts for the DesiCreative platform.
EDUCATION
BACHELOR'S DEGREE IN MEDIA STUDIES
Symbiosis Institute of Media and Communication (SIMC), Pune
2009-2012​
AWARDS AND RECOGNITION
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Winner of Leo Burnett Hall Of Fame award - Creative 2023
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Nominated by DDB Mudra Group for the Impact Magazine - Top 30 Under 30 list, twice.
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Conceptualized a T20 campaign and digital activation for McDowell's No1 driving the brand's online engagement scores to the No1 position globally, surpassing Budweiser and Johnny Walker.
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The Yew Tree - A short-long stop-motion film we produced as a part of our college project was awarded the "Technical Award for Best Cinematography and Editing" at the Dhaka International University Film Festival
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The Yew Tree was also awarded a mention under the Panorama Category of the Mini Box Office Awards for short films in Delhi.