Vasanth Pudii
Creative Director | Copy
PROFESSIONAL INFO
Born into a Telugu family, I grew up bouncing around parts of West Bengal, Andhra Pradesh, Telangana, Maharashtra and now, Karnataka. Along the way, I've developed a keen understanding of India's diverse cultures, along with
a mild identity crisis.
Since 2012, I've been putting that to good use in Advertising, writing and ideating for clients across the industries of Alco-bev, Fashion, Travel, Tech, Automotive, BFSI, Education,
Real Estate, FMCG, Events, Hospitality and more.
Show me the team and the coffee machine, and I will get cracking, no matter the brief.
"There isn't a resume, ever,
that does't sound self obsessed."
- Me
WORK EXPERIENCE [12 years]
2025 JUN - PRESENT
CREATIVE DIRECTOR - Ogilvy, Bangalore
BRANDS:
Titan Eye+, The Hindu, Wipro Chandrika, Max Fashion, ITC Mom's Magic, GRB, IFB Home Appliances
Highlights:
Titan Eye+ Ek Tara Project - An eye test with the stars
Bronze at Spikes Asia
2 Blue Elephants + 4 Shortlists at Kyoorius
1 D&Ad shortlist
1 Cannes Lions shortlist
+ Multiple regional wins for Print Campaigns with The Hindu
And counting...
2022 JAN - 2025 MAY
CREATIVE DIRECTOR - Leo Burnett, Bangalore
BRANDS: Lenovo, Kingfisher Ultra, Ikea, Bandhan, Tork Motors, Amazon Food, Josh App, Daily Hunt News and Ola.
Highlights:
Lenovo Gamer's On Duty Wins:
Bronze at One Show
1 Gold + 4 shortlists at Spikes Asia
Silver + Bronze at Effies
3 Golds, 5 Silver, 3 Bronze at Abby's
+ 2 x Cannes Lions shortlist
2 Gold + 1 Bronze at Effies - Redbus - Timepass Skip Karo
Leo Burnett Hall Of Fame award - Creative 2023
Leo Burnett Hall Of Fame award - Vanguards 2024
Abby's bronze - Interactive Digital Campaign - Red Hot Summer Sale - redBus
INDIAAA award - Best campaign in Travel and Tourism category - redBus
Added 3 brands to the Leo Burnett roster, having led the pitches for redBus, Kingfisher Ultra and Lenovo.
22 Films in a span of 1 year.
2015-2021
Creative Supervisor - DDB Mudra, Bangalore
BRANDS WORKED ON: Tanishq, Sonata Watches, TTK Prestige, McDowell's No1, Sunfeast YiPPee, Inmobi Glance, Peter England, Planet Fashion, GITAM, McDowell's, and more.
Worked on winning pitches including Ujjivan Small Finance Bank, Syndicate Bank, InMobi Glance, Sunfeast YiPPee!, 7 Up and Captain Morgan Rum.
HIGHLIGHTS:
Nominated by the agency for Impact Magazine's Top 30 under 30 list, 2 years in a row.
Crafted a range of successful Integrated Media campaigns in the heavily limiting dark markets for brands like McDowell's No1, DSP and Bagpiper.
Conceptualized a T20 campaign and digital activation for McDowell's No1 driving the brand's online engagement scores to the No1 position globally, surpassing Budweiser and Johnny Walker.
Lead the team in launching MacArthur's Whisky by The Grand Royal Group in Myanmar.
Conceptualized, planned, and supervised the execution of the biggest Celebrity Golf League in Myanmar for MacArthur's Whisky.
Adapted quickly and collaborated remotely to produce 20+ successful ad films through the pandemic/lockdown period.
Rebranded and launched one of Andhra Pradesh's top educational institutions, GITAM, at a national scale.
Spearheaded the admissions campaign for GITAM (Deemed to be University) that generated an increase in the number of applications received at a rate never before seen in the industry.
Launched Prestige CleanHome, transforming the goliath, TTK Prestige, from a kitchen to a home brand.
Created campaigns for TTK Prestige across 9 different language markets.
Lead the charge on the agency's first digital-only account, Sunfeast YiPPee!
Created the brand identity for and Launched Kautilya Public Policy school (Hyderabad) and SMVITM (Udupi).
2014-2015
Copywriter - Freethinkers, Bangalore
Worked with a wide range of Brands including Radio Indigo 91.9, Indigo Live Music Bar, 24x7, LGCL, Mantri Developers and Elegant Properties from the Real Estate industry, Redbridge International School, and Bengaluru Marathon.
2012-2013
Jr. Copywriter - Ebani Advertising, Hyderabad
Worked with software giants such as Genpact and Dell along with the branding and advertising for Reqelford International School (Hyderabad).
INTERNSHIPS
2009-2012
DESI CREATIVE, Mumbai
Managed and moderated the DesiCreative online forum, interviewed professionals from the industry, and surveyed various upcoming agencies for 'A Day in the Agency' series of blog posts for the DesiCreative platform.