Vasanth Pudii

redBus was already a leader in the South Indian market. While the brand enjoyed top of mind awareness, what was missing was awareness of...

Over 40 crore voter in India work away from their home constituency seeking better employment opportunities. For these people, going back...

The most epic feeling we experience is that of finding an epic deal. Here are films that capture that exact feeling as customers leave...

When redBus, a brand born in the south, set its focus on other regions, it created a interesting brief for us, especially with the brand...

For the people of Madhya Pradesh, the first Rakshabandhan after a woman's wedding is a very important occasion driving travel spikes as...

Father's Day is an occasion celebrated widely, and is known to be one of those occasions when brands love to join the conversation. Tork...

With the country finally showing signs of stepping out of the pandemic – people can finally believe that time is in our hands, once...

While the world knew the codes of whisky, it was something new for the Burmese market. The world of whisky needed an introduction before...

GITAM was transitioning from being one of the most prestigious institutions in its region, to becoming one of the top universities in the...

With the pandemic looming over 2020, no one knew for sure when India's favourite cricketing tournament, IPL, would even happen. Sonata...

Being India's largest selling watch brand, Sonata celebrates the spirit of the nation that makes us unstoppable. Following the launch of...

Marking the launch of GITAM's long awaited Alumni Program, this film takes the former students on a nostalgic journey through the story...

We were dealing with the first ever national lockdown right in the middle of admission season, and the university needed a campaign that...

Come and join Tanishk Bagchi, Darshan Raval and Jonita Gandhi this festive season to celebrate friendship and lighten up the world by...

This was not commissioned by Thums Up, but I had an idea for what the brand should have done. I wrote a simple line that read “The glass...

With music being a strong passion point for consumers, McDowell’s No1 Soda needed a way to cut across language and cultural barriers with...

Shifting the attention away from the drunk driver, we urged their friends instead, to pledge against drunk driving. We went a step...

Our yaars tend to keep us in check by being brutally honest with us. That's what makes us a better person. "Hum achhe, kyunki yaar sachche."

Although Tanishq is a strong player in the jewelry segment, it didn’t enjoy top of mind recall when it came to diamonds. They wanted to...

Bringing a traditionally rooted brand up to speed with the changing times takes a delicate balance. A big shift in stance can shake the...