Titan Eye+ [ The Ek Tara Project ]
1 in 5 school children in India, an estimated 3 crore children, live with undetected vision problems, hampering their learning in formative years. They don't even know they have a vision problem, as kids just assume that's how everyone sees. Parents on the other hand, tend to believe that vision problems only come with age. As a result, children in India are rarely taken for eye checkups. Undetected vision problems can often even be misdiagnosed as learning disorders, compoun
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Lenovo - Gamers On Duty
"Camping" (hiding and shooting) is the most hated way to play a shooter game. But gamers in India, with outdated laptop hardware, are forced to play that way because of slow devices dropping frame rates and glitching hen they move around the map. So, we recruited an army of game streamers, to hunt down these campers, and help them with a discount on the latest Lenovo Legion gaming laptops. What ensued, was a hilarious series of in-game interactions leading to viral moments. E


THUMS UP – A GLASS HALF EMPTY – Tribute to Kapil Mohan
This was not commissioned by Thums Up, but I had an idea for what the brand should have done. I wrote a simple line that read “The glass...


Bus na redBus (TAMIL)
redBus was already a leader in the South Indian market. While the brand enjoyed top of mind awareness, what was missing was awareness of...


redBus - Travel To Vote
Over 40 crore voter in India work away from their home constituency seeking better employment opportunities. For these people, going back...


IKEA SALE
The most epic feeling we experience is that of finding an epic deal. Here are films that capture that exact feeling as customers leave...


Apnon ko, sapnon ko, kareeb laye - Redbus
When redBus, a brand born in the south, set its focus on other regions, it created a interesting brief for us, especially with the brand...


REDBUS - Rakshabandhan
For the people of Madhya Pradesh, the first Rakshabandhan after a woman's wedding is a very important occasion driving travel spikes as...


Tork Motors - To #TheNewRace of dads
Father's Day is an occasion celebrated widely, and is known to be one of those occasions when brands love to join the conversation. Tork...


Sonata brings back the optimism - Naye Kal Ka Pehla Pal
With the country finally showing signs of stepping out of the pandemic – people can finally believe that time is in our hands, once...


MacArthur's - Authentic Scotch
While the world knew the codes of whisky, it was something new for the Burmese market. The world of whisky needed an introduction before...


Live Your Passion - GITAM (Deemed to be University)
GITAM was transitioning from being one of the most prestigious institutions in its region, to becoming one of the top universities in the...


ONCE A FAN, ALWAYS A FAN -SONATA CSK COLLECTION
With the pandemic looming over 2020, no one knew for sure when India's favourite cricketing tournament, IPL, would even happen. Sonata...


SONATA - HUM NA RUKENGE
Being India's largest selling watch brand, Sonata celebrates the spirit of the nation that makes us unstoppable. Following the launch of...


#GITAMCONNECTED - The GITAM Alumni Program
Marking the launch of GITAM's long awaited Alumni Program, this film takes the former students on a nostalgic journey through the story...


Drive Impact With GITAM (Deemed to be University)
We were dealing with the first ever national lockdown right in the middle of admission season, and the university needed a campaign that...


Dil Ke Darwaazon Ko Kholo
Come and join Tanishk Bagchi, Darshan Raval and Jonita Gandhi this festive season to celebrate friendship and lighten up the world by...


No1 Yaari Jam - The music of brotherhood
With music being a strong passion point for consumers, McDowell’s No1 Soda needed a way to cut across language and cultural barriers with...


DON'T DRINK AND DRIVE - INTERACTIVE
Shifting the attention away from the drunk driver, we urged their friends instead, to pledge against drunk driving. We went a step...


McDowell's No1 - Friendship Day Campaign
Our yaars tend to keep us in check by being brutally honest with us. That's what makes us a better person. "Hum achhe, kyunki yaar sachche."






















