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Sonata brings back the optimism - Naye Kal Ka Pehla Pal

With the country finally showing signs of stepping out of the pandemic – people can finally believe that time is in our hands, once again. To celebrate the joy and optimism in the air, at a festive time that too, called for something special. So, we created two hyperlocal films for Sonata.


The first one, for Tamil Nadu, tipping a hat to their regional pride and communal ties, that help them fight through any adversary. In the second film, for Maharashtra, time itself takes a bow before the resilience of the land and the ability of the people to bounce back instantly. From filmmakers to casting to the inimitable voice of Gautam Vasudev Menon – for Tamil and Makrand Deshpande – for Maharashtra, we wanted to connect strongly to the ethos and pride.






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