THUMS UP – A GLASS HALF EMPTY – Tribute to Kapil Mohan
This was not commissioned by Thums Up, but I had an idea for what the brand should have done. I wrote a simple line that read “The glass...
No1 Yaari Jam - The music of brotherhood
With music being a strong passion point for consumers, McDowell’s No1 Soda needed a way to cut across language and cultural barriers with...
DON'T DRINK AND DRIVE - INTERACTIVE
Shifting the attention away from the drunk driver, we urged their friends instead, to pledge against drunk driving. We went a step...
