Drive Impact With GITAM (Deemed to be University)

We were dealing with the first ever national lockdown right in the middle of admission season, and the university needed a campaign that cut through the category and gain prominence across regions. To add to the stakes, this was the first ever, full fledged campaign by the 40 year old, prestigious institution. And we had to coordinate, work remotely across locations and with nothing but stock footage and composites self-shot by individuals at home. Did the campaign 'Drive Impact'? The increase in the number of applicants was never before seen in the category.