Prestige - "Jo apnon se kare pyaar wo Prestige se kaise kare inkaar" (featuring Vidya Bala

Bringing a traditionally rooted brand up to speed with the changing times takes a delicate balance. A big shift in stance can shake the market, but it can also shake the customer's perception of the brand. But if a small change can say a lot, it's the perfect balancing act in the world of advertising.

Prestige, a brand known for it's iconic line "Jo biwi se kare pyaar wo Prestige se kaise kare inkaar?" wanted to change, to be more inclusive of the entire family, without losing the familiarity it had with the nation.

So...

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