Tanishq Diamonds - Heeron Mein Heera

Although Tanishq is a strong player in the jewelry segment, it didn’t enjoy top of mind recall when it came to diamonds. They wanted to let everyone know that Tanishq doesn’t just sell diamonds, it only sells diamonds that are one in a million, owing to their stringent quality checks.

Tying together a dry topic with the emotional process of picking a diamond for a loved one, we crafted a film that tells the story of Tanishq diamonds, the way love is spoken of.

The film and the campaign together boosted walk-in diamond inquiries at Tanishq outlets by over 25%.