Live Your Passion - GITAM (Deemed to be University)

GITAM was transitioning from being one of the most prestigious institutions in its region, to becoming one of the top universities in the country. It needed to carve out its own identity in the market and make a big statement. We realised that in India, every university sells dreams of high demand careers and well paying jobs. But none of them celebrated people who just did what they loved. That was exactly what GITAM wanted to be. A place that celebrates you and lets you do well at what you love.