Peter England - #LiveManyLives
Peter England found inspiration in the constantly evolving man. And the need for clothing that played a part in their ever-fluid, versatile lives. What we discovered was that no youth today likes to be slotted or straitjacketed into fixed roles. They are impulsive yet planned. They are complex not chaotic.
They follow what interests them, quickly switching off otherwise. Their interests are not one but many - just like their personalities. And nothing explains this better than the hashtags chosen to describe themselves online.
They are #warm and #loving in one frame and #fierce and #wild in the other. They are #funloving and a #surfer in one post, a #cook and #foodie in the next. They are unconstrained by labels and choose them instantly to describe the ever-changing loves and lives. This facet is what leads us to Peter England’s next campaign idea of "Live Many Lives."
