Live Your Passion - GITAM (Deemed to be University)
GITAM was transitioning from being one of the most prestigious institutions in its region, to becoming one of the top universities in the...
ONCE A FAN, ALWAYS A FAN -SONATA CSK COLLECTION
With the pandemic looming over 2020, no one knew for sure when India's favourite cricketing tournament, IPL, would even happen. Sonata...
SONATA - HUM NA RUKENGE
Being India's largest selling watch brand, Sonata celebrates the spirit of the nation that makes us unstoppable. Following the launch of...
#GITAMCONNECTED - The GITAM Alumni Program
Marking the launch of GITAM's long awaited Alumni Program, this film takes the former students on a nostalgic journey through the story...
Drive Impact With GITAM (Deemed to be University)
We were dealing with the first ever national lockdown right in the middle of admission season, and the university needed a campaign that...
Dil Ke Darwaazon Ko Kholo
Come and join Tanishk Bagchi, Darshan Raval and Jonita Gandhi this festive season to celebrate friendship and lighten up the world by...
THUMS UP – A GLASS HALF EMPTY – Tribute to Kapil Mohan
This was not commissioned by Thums Up, but I had an idea for what the brand should have done. I wrote a simple line that read “The glass...
No1 Yaari Jam - The music of brotherhood
With music being a strong passion point for consumers, McDowell’s No1 Soda needed a way to cut across language and cultural barriers with...
DON'T DRINK AND DRIVE - INTERACTIVE
Shifting the attention away from the drunk driver, we urged their friends instead, to pledge against drunk driving. We went a step...
McDowell's No1 - Friendship Day Campaign
Our yaars tend to keep us in check by being brutally honest with us. That's what makes us a better person. "Hum achhe, kyunki yaar sachche."
Tanishq Diamonds - Heeron Mein Heera
Although Tanishq is a strong player in the jewelry segment, it didn’t enjoy top of mind recall when it came to diamonds. They wanted to...
